Nike Air Force 1 Low ‘Just Do It’ Iridescent FV1173-010 For Sale

Description

In 1988, Dan Wieden, the co-founder of Wieden+Kennedy, an advertising agency, devised this memorable slogan. Wieden drew inspiration from the last words of Gary Gilmore, a convicted murderer who faced execution by firing squad in Utah during 1977. Gilmore’s final words, “Let’s do it,” resonated with Wieden as an embodiment of Nike’s brand philosophy—to motivate individuals to be active and accomplish their aspirations.

the “presidential” silhouette from 1983 emerged in an iridescent ensemble that ushers in Nike Sportswear’s “Just Do It” messaging in eye-catching style. Overlays throughout the sneaker’s top-half take on different shades of brown and green depending on the angle and lighting conditions. Swooshes on the sidewalls opt for a standard leather build, but branding on the spine favors an upside down arrangement. The tongue, laces, and inner-lining deviates in an all-black look that allows for the rest of the upper to revel in the spotlight. Lace dubraes bring motivational messaging to the Air Force 1. Lastly, sole units round out the shoe in a clean white makeover.