The majority of the upper is decorated with light purple, which is juxtaposed by darker hues on the TPU overlays on the toe and eyelets. On the tongue tag and around the medial heel, Dongdan emblems are deftly placed. The lateral heel as well as the heel tab continue to sport the standard Jordan branding. High-quality cushioning is provided by the foam midsole, which is strengthened with TPU reinforcements on the toe as well as the midfoot.
These overlays have a lovely pink color with gold speckles, and the white foam has speckles of both gold and purple.
The Jordan Tatum 1 is Jayson Tatum’s first signature shoe with the Jordan Brand, who he signed with back in 2019. The shoe is the lightest hoops shoe by the Jumpman, and it combines a mesh knit upper with a stabilizing TPU side cage and Zoom cushioning for comfort and performance.
The shoe also reflects Tatum’s personal style and story, with details such as his son’s name Deuce on the tongue, his hometown St. Louis on the outsole, and his favorite drink pink lemonade on the sockliner.
The Sunset Dongdan streetball competition is only one of many instances of how basketball has spread internationally and influenced culture. Jordan Brand has been at the forefront of this trend, developing products as well as events that appeal to fans and communities all around the world.